12 Apr 2009

Gotham Guide Logo

Here's the final logo I created for Gotham Guide:
Feedback welcome.
12 Apr 2009

Gotham Guide Design and Logo Proposals

Below are the three logos I'm submitting to the class review for Gotham Guide:
The first logo uses an uppercase font and an iconic image of the Statue of Liberty. The black and gold isĀ reminiscentĀ of the taxi colors, which is also a strong New York image. While I really like this one, I'm not sure that is indicates how this particular tour of New York is any different from the other tours that already exist. I like the colors and the font a lot, but I'm wondering if it sends the right message.
The second logo is my favorite because the font references QR codes. It might be a bit hard to read, but the black and white combined with the pixelated font is exactly what the tour is about.
The third logo is something a bit different. I'm not sure if the green background makes it too hard to read, but I like the hand-drawn Manhattan skyline combined with this font. UPDATE: The class unanimously chose the first logo. I'm going to tweak it a bit for next week, but I'm very pleased with the feedback.

Aaron Uhrmacher's Posterous

Aaron Uhrmacher (bio) studies interaction design in New York University's Interactive Telecommunications Program (ITP).

He also plays kickball and consults on social media.

If you see anything you like, please leave a comment.