12 Apr
2009
Below are the three logos I'm submitting to the class review for
Gotham Guide:
The first logo uses an uppercase font and an iconic image of the Statue of Liberty. The black and gold isĀ reminiscentĀ of the taxi colors, which is also a strong New York image. While I really like this one, I'm not sure that is indicates how this particular tour of New York is any different from the other tours that already exist. I like the colors and the font a lot, but I'm wondering if it sends the right message.
The second logo is my favorite because the font references QR codes. It might be a bit hard to read, but the black and white combined with the pixelated font is exactly what the tour is about.
The third logo is something a bit different. I'm not sure if the green background makes it too hard to read, but I like the hand-drawn Manhattan skyline combined with this font.
UPDATE: The class unanimously chose the first logo. I'm going to tweak it a bit for next week, but I'm very pleased with the feedback.